Another unsung Clarence hero has received long overdue recognition after being successfully nominated by Clarence Nationals MP Chris Gulaptis for a prestigious NSW Government Community Service award.

“Not many people know who Lucio Felice is, but everyone knows Farmer Lou. He has been providing healthy fare to the Clarence Valley for a generation,” Mr Gulaptis said.

The MP surprised Lou with the award at his South Grafton store on Monday, saying it was the perfect venue for the presentation.

“Lou set up in South Grafton when no one else would. It is fair to say that bringing his business this side of the bridge has completely revitalised the South Grafton business district,” Mr Grafton said.

“Others have followed, but you led because you had the faith.

“Like all great small business owners, you have taken risks with your own money, worked incredibly long hours with your family and been a model boss to your loyal staff.

“Is if that wasn’t enough, you’ve been providing us with healthy, delicious and affordable food in an age when we are too often tempted by poorer choices.

Farmer Lou’s was voted the winner of the People’s Choice in the Clarence Valley Business Excellence Awards for three consecutive years. The business has since been admitted into the Hall of Fame.

Lou supports local growers and sells his produce at very competitive prices.

He has supported numerous charities such as the Cancer Council, school fund raising activities, provided numerous fruit trays to community events, contributed to the South Grafton High School breakfast program as well as the Jacaranda Big Breakfast and many other events.

As a member of Rotary Lou has been recognised as a Fellow of the Paul Harris Foundation for his contribution to local charities and in particular for his support for improved mental health services in the Clarence Valley.