North Coast

New grants to lure tourists to the Northern Rivers

Visitor spending will be vital to the Clarence and Richmond Valley economy’s post COVID recovery so a raft of new Nationals in NSW Government tourism grant initiatives couldn’t come at a better time, according to Clarence Nationals MP Chris Gulaptis.

“It is an ambitious multi-billion dollar program designed to create jobs, enhance the Northern Rivers visitor experience, support the return of lifestyle and business events on the North Coast and promote our region as THE PLACE TO GO, generating tens of millions of dollars in visitor expenditure,” Mr Gulaptis said.

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Trade and Industry Stuart Ayres said the funding would be a significant boost to the visitor economy as travel restrictions lifted.

“Whether it’s to upgrade the standard of accommodation, develop an entirely new visitor experience, stage conferences and regional events, or deliver a compelling destination marketing campaign, these grants will ensure regional NSW is top-of-mind for all types of visitors,” the Minister enthused.

The project includes:

  • $4.1 million Tourism Product Development Fund – to support regional accommodation renewal and new visitor experiences
  • $1.5 million Regional Event Fund – to support new and flagship regional events
  • $2 million Co-operative Marketing Program – leveraging Destination NSW’s new Feel New marketing campaign
  • $750,000 Regional Business Event Development Fund – to create, attract and support new business events for regional NSW

For more information on these funding programs and all other support available to businesses, go to