The Salvation Army’s Red Shield Appeal is Australia’s largest and longest running door-knock appeal.

In 2024, the event celebrates 60 years and aims to raise $38 million to fund over 2000 centres and services across the country.

In the Clarence Valley, The Salvos are aiming to raise $18000, with funds raised locally staying local, allowing the Salvos to meet specific needs in the region.

“People in this area have faithfully and generously backed The Salvation Army over the 60 years of the Red Shield Appeal,” said Major Cathryn Williamson from The Salvation Army in Grafton.

“This year we are aiming to raise funds to ensure that we can continue the work in the community for years to come.

“Times are tough.

“We are seeing more people needing assistance, new families who have never done it this tough before, and people are feeling the pinch.

“They are skipping meals, unable to afford utility bills or medications.

“Last year, through the generous support of the community during the Red Shield Appeal, we were able to provide Christmas assistance including food and toys to over 150 families in the Clarence Valley.

“The money raised this year will enable us to continue to provide this type of assistance.”

This week collectors will be at Grafton Shoppingworld, Grafton Food Emporium, South Grafton Coles, and Grafton Bunnings.

Donations can also be made at the Grafton Salvation Army Family Store at 26 Queen Street, and the Maclean Salvation Army Family Store at 267 River Street.

Tax deductible receipts are available, and EFTPOS is available at Grafton Shoppingworld as well as a QR code for online giving at each location.

Across Australia last year, through The Salvation Army’s network of over 400 centres and 2000 services in areas such as homelessness, family, and domestic violence, youth, drug and alcohol rehabilitation, financial hardship and much more, the Salvos provided assistance to one person every 17 seconds.

“The Salvos cannot continue to do what we do without the generosity of our community,” said Major Williamson.

“If you have the means, please consider donating to the Red Shield Appeal.

“Your generosity and support will help us give a new beginning to some of the most disadvantaged and marginalised in our area.”