True Story and a cunning plan..
Thane Chiquinho Scarpa, a wealthy Brazilian businessman stirred a wave of negative reactions when he announced on his Facebook page that he plans to bury his beloved Bentley Continental Flying Spur.
Chiquinho Scarpa, 62, said he would bury his $612,000+ Bentley so that he would be able to drive it in the afterlife.
He explained that he has taken inspiration from Egyptian Pharaohs, who were buried with their most precious belongings, and promised he would entomb the Bentley by the end of the week (Sept 2013).
He even posted photos of himself digging a hole for the car in the yard of his Sao Paulo mansion, triggering a wide range of reactions on the social network website. Obviously, most of the reactions were negative towards the eccentric Scarpa, labelling him as a crazy person who wants to do something absurd instead of donating the car for charity.
When it came time to bury his car, Thane Scarpa invited the media so they could be in attendance to watch the car’s funeral. As the car was going into the grave, he had the ceremony stopped.
That’s when he came back with this twist ending of a speech:
”People have condemned me for trying to bury a million dollar Bentley. The fact is, most people bury something a lot more valuable than my car. People bury hearts, livers, lungs, eyes, and kidneys. This is absurd. There are so many people out there waiting for a transplant and you will bury healthy organs that can save so many lives. This is the biggest waste in the world. My Bentley is worthless in comparison to life giving organs. There is no wealth more valuable than an organ, because there is nothing more valuable than life.
I officially announce I am an organ donor this week. I’m an organ donor, are you? Tell your family.”
Moments before lowering the car in the ground he revealed his genuine motive. To create awareness for organ donation.
Well done Mr. Scarpa.
For those who are wondering if he buried the Bentley or not, no. He didn’t bury his car. After all, it would be such a waste right?
This event was nominated for one of the most creative media campaign in that year. Also, organ donations to Brazilian Association of Organ Transplantation increased by 31.5% in 1 month of this campaign.
The Moral:
Do not judge a man before knowing his reasons why he did what he did..
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