Tourism information will be at visitors’ fingertips in time for the holidays. New and innovative Information Hubs have been rolled out across the Clarence Valley to broaden the tourism services reach and be where our visitors are holidaying.
“We need to ensure our visitors have the best experience when visiting the Clarence” said Economic Development Coordinator Elizabeth Fairweather
“The Information Hubs are a response to research on industry trends and meeting the demands of our digital savvy target market.”
“These Information Hubs aren’t a replacement but an extension of our Tourist Information Centres and with a simple phone call, people have access to the extensive knowledge that our Tourism Officers have of the Clarence”
The Information Hubs feature a touch screen computer with a link to the My Clarence Valley website, a TV rolling out locally produced destination and event videos and a large overall map of the Clarence Valley. They will inform and inspire both locals and visitors to make the most of our region’s attractions and experiences especially away from the already well known coastal regions.
If you haven’t already had the chance to have a look at these new Information Hubs they can be viewed at the newly refurbished Information Centres in Grafton and Maclean, Clarence Valley Airport, Maclean Council Chambers and most recently at Calypso Holiday Park in Yamba.
Calypso Holiday Park Manager Adrian Easdown said “With school holidays fast approaching the Information Hub will certainly help visitor enquiries including the most frequently asked question of ‘what is there to do?’, ‘where do I go?’ and ‘what else of interest is nearby?’” said.
“And with the Information Hub here in the heart of Yamba, there is the opportunity for all visitors to the region and locals to access this information easily”
The Information Hubs are just one response to market research and opening our approach to new ideas, digital communication platforms and devices, increasing our reach to markets beyond our existing bricks and mortar Tourist Information Centres.
Elizabeth Fairweather said “We’ll soon be launching our new My Clarence Valley website, have increased our social media presence and are building relationships with our local tourism businesses through the Tourism and Hospitality Cluster”.