The Prostate Cancer Foundation of Australia (PCFA) is inviting Clarence Valley residents to share their love on Valentine’s Day (February 14) by committing to a cure.

PCFA Chief of Mission and Head of Research, Professor Jeff Dunn AO, said the foundation is tremendously proud to be teaming up with TENA, Australia’s leading supplier of continence products, to raise funds in support of prostate cancer research this year.

Between now and February 14, all donations to the organisation’s Valentine’s Day appeal online will be doubled by TENA Australia.

“Prostate cancer is the most commonly diagnosed cancer in Australia, with one in five men likely to be diagnosed in their lifetime,” he said.

“It’s a disease that takes a profound toll on men, their partners, and their families, with lifelong side effects that can impact men’s physical, emotional, and psychological well-being.

Campaign Ambassador and prostate cancer survivor Rob Herrod said he hopes the campaign will inspire new awareness of the impacts of the disease.

This year, over 26000 Australian men, including more than 150 in Grafton, will be diagnosed with prostate cancer.

“Any man who has experienced prostate cancer, like I have, knows how tough it can be,” Mr Herrod said.

“I’d like to encourage everyone to jump onto the campaign website today to leave a message of solidarity and hope for all of us.”

For additional information and to get involved in the campaign, please visit www.valentinesday.org.au