All Aboard for the Northern Rivers Rail Trail Product and Experience Development Project
Destination North Coast is calling on local businesses and tourism operators to get involved in the Northern Rivers Rail Trail Product and Experience Development Project. The project was launched in early September 2021 as one of the high-profile tourism projects being implemented by Destination North Coast as part of the Federal Government’s Recovery for Regional Tourism Fund.
According to Michael Thurston, General Manager Destination North Coast, “the development of the Northern Rivers Rail Trail is exciting for the North Coast and has the potential to be an outstanding hero experience that will provide visitors opportunities to walk, cycle or ride and enjoy our Northern Rivers scenery.
“Given the Tweed and Richmond Valley sections of the Rail Trail are planned for completion from 2022 there is a need for North Coast businesses and local governments to be Rail Trail ready and in the very best position to take advantage of new opportunities to create exceptional nature-based and recreation experiences for North Coast residents and visitors. It’s what we call a catalyst project that will help to activate our hinterland areas, grow their local visitor economies and stimulate local business growth and development,” Mr Thurston said.
The project will involve working with businesses and local governments from Richmond Valley, Lismore, Byron, Ballina, Kyogle and Tweed to identify areas of potential development and new opportunities for products and experiences in and around the Rail Trail. The project will inspire, support and empower tourism businesses to develop and advance their current product and experience offerings in and along the Rail Trail.
Local consultants, Wray Sustainable Tourism Research and Planning, have been engaged to work with Destination North Coast to design and deliver the Project that will incorporate an audit of existing and potential experiences and a product mentoring program. Meredith Wray explains “the mentoring program will be tailor made to address local business needs now, and down the track (pardon the pun), to ensure local operators understand the potential opportunities associated with the Rail Trail and also consider ways local businesses can work together to package and offer transformational experiences. More importantly, we want to support our local businesses to be viable, create jobs for locals and put money back into our economy”.
For more information about the Project and to register your interest visit dncnsw.com/northern-rivers-rail-trail-project/