Photo 1: James Priest, director and lead electrician of Lower Clarence Valley business North Coast Electrical, offers a wide variety of services and quality customer satisfaction. Image: Contributed.

North Coast Electrical sparks plenty of success

As a local family owned and operated business with more than a decade of industry experience, North Coast Electrical are dedicated to providing quality and professional customer service and guaranteed job satisfaction from Coffs Harbour to Lismore.

Based in the Lower Clarence Valley, director and lead electrician James Priest and his wife Anna, are passionate about their growing business and the variety of services they offer to their many valued customers.

While industrial work is their specialty, North Coast Electrical proudly offer a range of services including repairs, maintenance and installation for commercial and rural properties such as offices, workshops, pubs and warehouses, and residential work including appliance installation, shed wiring and electrical upgrades.

The business is also happy to provide quotes over the phone as well as a 24-hour emergency call out service.

With extensive experience servicing industrial machinery, automated machines, repairing mechanical breakdowns and packaging plants, Mr Priest enjoys the flexibility and wide range of jobs which North Coast Electrical respond to, and no two days are the same.

“I’d say what I love the most about the job is being able to travel to new places, meet new people and do what I can to help them,” Mr Priest said.

“Anna and I got the business up and running ourselves in January this year and the community has been really supportive of us so far which has been great.”

“It’s been really rewarding, and it gives you a sense of pride as well because you’ve done all the work yourself,” Mrs Priest added.

“He’s very skilled at what he does while I look after the financial side of the business, and everyone has been happy with the services we provide.

“We’ve had a lot of good feedback and people comment that we’re dependable and reliable and we really appreciate that positivity.

“North Coast Electrical is going really well and we’d love to meet more new customers.”

With two young children, the Priests love the flexibility of owning and managing their own business and being part of the local business community is also very important to them.

“We love servicing our local area,” Mrs Priest said.

“We’re North Coast people.

“This is our home, and we love living and working here.”

For further information and job enquiries, please call 0492 951 628 or visit

Emma Pritchard