Local News

Image by Mike Lehmann

Harnessing our collective voice to showcase the Northern Rivers

The release of a new video promoting the Northern Rivers will help the region emerge from the COVID-19 crisis.

Northern Rivers Together, the regional Steering Committee behind the new Northern Rivers NSW Brand, has released two stunning new videos showcasing the region.

“These videos really highlight everything the Northern Rivers has to offer: our spectacular hinterland and beaches, subtropical climate, delicious food and beverages, and unique tourism offerings – sitting alongside the vibrancy of our communities, and the talent of our entrepreneurs, creative artisans and innovative business start-ups,” said Simon Stahl, CEO of the Northern Cooperative Meat Company (NCMC) and interim Chair of Northern Rivers Together.

“As we all emerge from COVID-19 restrictions we’re encouraging our local community to look towards the opportunities the new Northern Rivers NSW Brand offers for our collective future”, Mr Stahl said.

Northern Rivers Together’s goal is to harness the power of the region’s 250,000+ people’s networks to promote this singular and coherent representation of the Northern Rivers, both within and beyond the region.

“We are urging everyone – businesses, not-for-profit and sporting organisations, community groups and individuals – to get behind the new Northern Rivers NSW Brand and post the video on their website or use it in their social media,” said Allison Henry, Executive Officer.

“There is a beautifully simple one-minute video perfect for social media and on home pages of websites. It would be great to play before events and gatherings, even in Zoom,” said Ms Henry.

“And a longer six-minute video explains the whole brand journey and how we arrived at the place we have. That version sits more effectively within a website or perhaps in a more formal setting.”

“The new Northern Rivers NSW Brand reflects the connected unified identity of our communities and is a shared vision for sustainable and innovative economic growth. It is the symbol of a new economic and cultural era for one of New South Wales’ oldest, most diverse and alluring regions,” said Mr Stahl.

Since the soft launch of the brand in April, dozens of local businesses and community groups – led by our local councils – have signed up to promote and use the new Northern Rivers NSW Brand.

Northern Rivers Together encourages all businesses, not-for-profit and sporting organisations, community groups and individuals in the Northern Rivers to sign up and be part of this new venture on our website: www.northernriversnsw.com.au

About Northern Rivers Together and the Northern Rivers NSW Brand

A collaborative partnership of regional businesses, industry bodies and government representatives, the ‘Northern Rivers Together’ Steering Group developed the Northern Rivers NSW Brand, based on extensive consultation across the region. The Steering Committee includes representatives from:

  • Northern Cooperative Meat Company
  • Northern Rivers Food
  • Destination North Coast
  • Southern Cross University
  • Business NSW, Northern Rivers
  • Regional Development Australia, Northern Rivers
  • Regional NSW
  • Northern Rivers Joint Organisation, the peak body for local government in the Northern Rivers

Underpinning the new Northern Rivers NSW Brand is a strategy and implementation plan based on four key pillars: Visitation, Provenance, Liveability and Investment.