Ed,

I have been doing business in the Northern Rivers for more than 20 years.

Naturally, I advertise. I have tried all different ways, including billboards, radio, TV and, more recently social media.

This creates temporary brand awareness, but the problem is that it is temporary.

When I advertise in a local newspaper, it sits on a family coffee table for a week, and provides customers direct information to secure my product or service.

Our local newspapers have very high-quality local news content. They are read cover to cover so your ad will not be missed.

They are doing it pretty tough right now, so you’ll be able to negotiate a great deal.

Do yourself, your staff, your customers and your community a favour.

Advertise local this Christmas.

Murray Lees, Murwillumbah