From the Newsroom

A number of Store Managers from Clarence Valley Coles franchises took part in an ice bucket challenge last week after helping to raise funds in support of Motor Neuron Disease (MND) research. Image: Emma Pritchard

Buckets of ice and buckets of cash for MND research

Emma Pritchard

Store Managers from four Coles franchises in the Clarence Valley including Grafton, South Grafton, and Yamba, joked that they were ready for a clean-up in aisle three, as they participated in an ice bucket challenge on June 21 after helping to raise $15000 for Motor Neuron Disease (MND) research.

A new fundraising initiative launched by Coles in support of MND charity FightMND in collaboration with Flybuys and leading brands including Peters Ice Cream, Cadbury, and Solo, the Big Freeze 10 allowed customers to convert their Flybuys points into donations for FightMND, with 1000 points equal to a $5 donation.

To encourage their teams and customers to support the fundraiser, Store Managers good-naturedly accepted nominations to be doused in freezing cold water and ice cubes if their respective franchises could raise enough money.

As a small crowd gathered in Grafton’s Market Square last week, several buckets of ice and cold water were promptly filled, and quickly emptied.

As he shook droplets and ice from his hair and off his shirt, Shane Edie, Store Manager of Coles South Grafton, revealed he rose to the occasion after being nominated to take part in the ice bucket challenge on the weekend, adding it was all for a good cause.

“There is no cure for MND at the moment, but hopefully with the funds that we’re raising, we can help to find a cure,” he said.

“$15000 raised by the four stores in the Clarence Valley, it’s a top effort.

“Collectively, there was $30000 raised from Coles stores throughout our region (Ballina to Coffs Harbour).

“I’m quite proud of our team for coming together and helping to raise funds, and also the local community who have backed the campaign as well.

“We couldn’t have done it without them.”

  • Motor Neuron Disease (MND) is the collective name given to a group of diseases which affect nerves known as motor nerves, or motor neurons, which causes the muscles to become weaker, eventually leading to paralysis. MND is an uncommon condition. Most people are diagnosed in their mid to late 50s.